Business Challenges

• Create a comprehensive transit information system accessible across multiple platforms

• Deliver real-time transit data to San Francisco residents and visitors

• Integrate complex transit data into user-friendly interfaces

• Design cohesive experiences across mobile, web, and physical touchpoints

Strategic Approach

Research & Discovery

• Collaborated with SFMTA offices to understand transit system complexities

• Mapped user journeys for different transit scenarios

• Identified key user needs for real-time walk circle, and transit information

• Analyzed existing transit information delivery systems and work within existing city design standards 

Design Process

• Created information architecture for real-time transit data

• Developed wireframes and prototypes for three distinct platforms:

  • Mobile web application for on-the-go users

  • Business application timetables for metro stations that highlighted walk circles and connecting routes 

  • Website for comprehensive transit planning

• Designed intuitive wayfinding systems for the initial prototype

• Iterated designs based on stakeholder feedback

Measurable Results

• Reduction in user transit planning time

• Increase in accurate transit predictions

• Metro station timetable usage

• Website engagement metrics

My Contributions

• Initial wireframes for all three platforms

• User flow diagrams

• Interactive prototype screenshots

• Wayfinding design system

• Real-time information display iterations

• Final UI components across platforms