Scott Brothers DIY DITTIES
Company
esurance
My Role
Lead Designer
I worked closely with a content designer, developers, PMs, and marketing to design the Scott Brother DIY Ditties campaign. I was the lead designer for the celebrity-driven activation campaign, establishing the overall look and feel. I also designed each album cover, landing page, and social media campaign.
Business Challenges
Create an engaging celebrity-driven activation campaign featuring the Scott Brothers.
Design a cohesive visual identity across multiple platforms
Develop a campaign that resonates with both DIY enthusiasts and Scott Brothers fans
Integrate marketing goals with user experience design
Strategic Approach
Research & Discovery
Analyzed Scott Brothers' brand guidelines and visual identity
Identified key touchpoints for user engagement
Mapped campaign journey across different platforms
Collaborated with a lead content designer to align visual design with messaging
Design Process
Created a comprehensive visual system for the campaign
Developed unique album cover designs that balanced DIY themes with entertainment (including videos, gifs and facebook carousels)
Designed a responsive landing page optimized for conversion
Crafted social media assets that maintained consistency while adapting to platform requirements
Iterated designs based on stakeholder feedback and marketing metrics
Measurable Results
Landing page conversion metrics hit and exceed targets
Social media interactions brought significant conversions
Users time spent on campaign content and shared posts
My Contributions
Campaign mood boards and style guides
Album cover design iterations
Landing page wireframes and final designs
Social media template system
Campaign asset library
Cross-platform visual consistency examples
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