Esurance / Allstate Cobranding

Company
Esurance + Allstate

My Role
Lead Designer / Branding

I led the transition from esurance to Allstate, creating a visual identity lock-up treatment, merging brands, and helping merge the client experiences between both brands in site, product, throughout the client experience, and external and internal communications.

Business Challenge

Help transition the Esurance audience and clients to Allstate experiences while not creating confusion for the customers who were once Esurance clients and were now being transitioned to the Allstate platform.

Application

Making sure that the designs worked in webpage headers and across multiple dual-branded touchpoints
Establishing a reliable application of lockups, which were mindful of the breakpoints on mobile and desktop usage in the user dashboard.