Business Challenge

• Transform PARISOMA's identity from a physical co-working space into a comprehensive online and in-person community and hub

• Create seamless integration between digital and physical brand touchpoints

• Build a platform that attracts and engages the design and tech community

• Establish PARISOMA as a thought leader in design, tech and innovation

Strategic Approach

Research & Discovery

• Evaluated existing brand touchpoints and community needs

• Identified opportunities for community engagement

• Mapped user journeys across physical and digital experiences

• Analyzed competitive co-working and educational spaces

Design Process

• Developed a comprehensive brand identity system

• Created a responsive website and co-working platform

• Established cohesive design language across all touchpoints

• Designed event branding and marketing materials

• Built newsletter and social media templates

• Implemented community engagement features

Measurable Results

• Increase in yearly community membership growth 

• Event attendance rates significantly increased over the two-year period 

• Newsletter engagement metrics increased by 5%

• Website traffic and conversion rates 3%

• Designer Founder series participation

• Social media engagement statistics

My Contributions

• Brand identity system and guidelines

• Website wireframes and final designs

• Digital platform UI components

• Event branding materials

• Marketing collateral examples

• Newsletter design iterations

• Social media template system

• Physical space design elements