Karla Seaton-Macedo

Visual & Product Designer

Explore my work at Cerebral.

I joined the Cerebral team to help transform and mature the brand. I led the growth and activation pillar, where we successfully launched various A/B tests, updated the onboarding and scheduling flows, introduced a multimonth plan, and redesigned the checkout experience. We also redesigned the website and various marketing collateral and email campaigns.

Cerebral Multi-Month / Check Out Experience

Cerebral Site Redesign

Therapy Centric Flow

My Career Journey

  • 2011 Inaugural Fellow - City of Boston
    Design Fellow, Iconotion Cofounder

  • Product and visual design at PARISOMA/FABERNOVEL, a consulting firm based in Paris, my responsibilities encompassed the creation and development of digital prototypes. This integral role allowed me to collaborate with renowned organizations including the University of California, San Francisco (UCSF), the San Francisco Municipal Transportation Agency (SFMTA), and the Knight Foundation.

  • Primary Visual and Brand Designer for the PARISOMA brand, I undertook pivotal responsibilities in shaping and stewarding the visual identity and brand aesthetics. In addition, my role extended to being a vital facilitator of community connections at PARISOMA, orchestrating design events in collaboration with esteemed organizations, including the American Institute of Graphic Arts (AIGA), Creative Mornings, and Design for America.

  • Visual Designer within the brand and marketing team at Esurance, where I was instrumental in shaping the company's visual identity in a successful rebrand. In 2020, I expanded my scope of responsibilities and began exploring brand and visual aesthetics for our parent company, Allstate.

  • As a senior product designer, I specialized in growth and activation strategies. My scope of work extended to investigating and developing visual elements across brand, product, and web interfaces. I also played a pivotal role in establishing and expanding the design team, contributing significantly to its development and growth.

View Past Projects